by Debbie Levine, CFRE | Jun 17, 2025 | Donor Relationships, Nonprofit Fundraising
In the nonprofit world, we spend a lot of time focused on getting new donors through the door. But here’s a different thought: What if your donors had a big, bright “Cancel My Donation” button—just like unsubscribing from Netflix or Spotify? Some would click it after...
by Debbie Levine, CFRE | Feb 12, 2025 | Donor Relationships, Nonprofit Fundraising
Let’s be real—no one likes generic, one-size-fits-all messaging, especially your donors. They want to feel seen, heard, and valued. That’s where segmentation comes in! By dividing your donor base into smaller, targeted groups based on shared characteristics, you can...
