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Why Donor Segmentation is Your Secret Weapon for Fundraising Success

Why Donor Segmentation is Your Secret Weapon for Fundraising Success

by Debbie Levine, CFRE | Feb 12, 2025 | Donor Relationships, Nonprofit Fundraising

Let’s be real—no one likes generic, one-size-fits-all messaging, especially your donors. They want to feel seen, heard, and valued. That’s where segmentation comes in! By dividing your donor base into smaller, targeted groups based on shared characteristics, you can...
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